1)
What is your business?
My business is a photography company who mainly focuses on events such as festival, outdoor concerts, parties.
2)
Describe your business in one sentence
Often times, my company is contacted by families our even larger corporations who need an event photographer.
3)
Who is your target audience?
My target audience could vary, but mainly reaches festival 'go-ers' as well as the actual festival/concert committee.
4)
Who are your competitors?
My competitors would be any other freelance photographers in the area that I am located. Bigger news corporations document and photograph events too.
5)
What makes them better/worse than your
product/service?
Most news photography just focuses on the main part of an event, or the typical cliche aspects of the event. I try to capture in the "in the moment" type of pictures, as well as somewhat street photography within the events. Most photographers look for posed pictures, where as I want completely natural moments.
6)
Do you currently have an identity? (This is more for companies that are already
established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip
this question.)
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7)
(If your answer to #6 is no, skip this
question) What do you like about it and
what don’t you like about it?
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8)
How do you want your image to be seen in two
years?
I want customers to be able to recognize my logo and have a trust for professional quality and creativity. The overall reputation of the company should be in good light.
9)
If your company was an animal, what animal would
it be and why?
My company would be a chameleon because of the way it changes style within it's surroundings and needs of customers.
10)
If your company/brand was a person, who would it
be and why?
My company would be Sam Abell, a National Geographic photographer because of the way he is known to do something different than what is expected by him. Out of all the photographers on staff, he is known to be the "quiet photographer".
11)
If your company/brand was an object, what would
it be?
My company would be a brand new Canon 7D camera.
12)
If your customer was a cartoon character, who
would it be?
Nigel from the old cartoon show "The Wild Thornberries" because he usually always had his camera with him and was tracking down some type of event in the wild. My company doesn't work in the wild, but still involves tracking down an event or subject.